Got a question about our UTM builder?
General questions
Why use UTM builder?
- Measure effect/ROI of your efforts
- Fix Google Analytics broken Channel Grouping
- Analyse behaviour of your uniquely attracted visitors
- Get overall clean readable data in you Google Analytics reports
Why use this particular UTM generator?
- Human language is just more understandable than code
- Cleaner data in Google Analytics without human inconsistency
- Perfectly matched with Google Analytics’s Default Channel Grouping
- Smart questionnaire that covers aspects you may forget
- Customise and get really advanced and precise
How does UTM parameters affect channel grouping in Google Analytics?
UTM parameters are super important as these affect something called Default Channel Grouping in Google Analytics. This is what you see in acquisition reports with groups like: "Social", "Direct traffic", "Display" "Other" etc.All of your visits are automatically grouped into one of these categories as Google Analytics looks at the browser data when the user arrives at your page. This information is used in Google's weak attempt to group your traffic. This underlying ruleset is quite far from perfect, but Analytics just place the visitors in a category without you informing you how wrong that might be.
If you mix this issue with the widespread bad practice use of UTM, this all results in messy reports in Google Analytics. You see, any UTM parameters the visitor has when arriving at your site, will override Google's faulty ruleset. As a result you can't fully trust that "Direct traffic" is all direct traffic.
My UTM Builder is built to improve this and generates best practice URLs. Our mission is to ease the pain and guide you so you can enjoy cleaner reports in your data-driven decision making process.
Using the generator
Why can't I make links for search engines?
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Popular search engines like Google and Bing has built in features for automatic tracking of clicks. It is recommended to keep that setting as manually overriding may result in messy reports.
Read more about that here
Why can't I make links for YouTube?
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If you are purchasing ads through YouTube, then this is administrated through Google Ads, which has a built-in for automatically tracking any clicks from ads. It is recommended to use this feature.
Read more about that here
Why can't I make a link for my own site?
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Campaign tracking in Google Analytics is strictly meant for measuring in-bound traffic. If using UTM-tags within your site, each click will trick Google Analytics into thinking that a new session has started from a new source. This is all just gonna be messy for you reporting and should be avoided at all cost.
To measure clicks on unique elements on your page, check out Google Analytics features as Internal promotions (for Enhanced eCommerce) or the very popular feature called Event tracking. See YouTube video here How to set up event tracking 5:00.
Still wondering?
If you don't find your answer here under frequently asked quesions, we would love to hear from you!Has My UTM Builder been helpful to you?
This project is built using spare time and pocket money. With the sole goal of helping fellow markeeters and easing some of the pain. If appreciate this project, you could support it by:- Sharing it on social media
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